Sup!

My name is Emma and I'm a Sydney-based UX/UI Designer. I've come from a background in visual design, customer service and academics. I've always loved working with people, collaborative problem solving and understanding complexity. Combining these three facets of my past has been an unclear path, covered in leaves, branches and torrential downpour.

Along comes UX, holder of many treasures, and as my instructional tutor put it “Like drinking from a fire hose” - Ron Lui. I believe that good design is rooted in problem solving, and can be communicated in so many different ways.

I love drinking tea, and other types of water - let me know if you'd like to do it sometime with a chat!




UX Consultant
Objective Experience April 2021 - Present

My principle role involves UX consulting with large financial firms, across usability testing, user interviews and some digital design work.

Working across Objective Experience and The Research Network. Which is an internal recruitment partner of Objective Experience, sourcing select participants for internal and external market research projects.

Responsibilities include:
• Managing client communications and expectations
• End-to-end recruitment projects management
• Recommending and providing project quotes
• Sourcing participants (internal database, social media platforms)
• Maintaining database
• Providing expert advise on strategic recruitment based on project briefs

Animator and Visual Design
Orchid Business Systems 2016 - Present
In this position I edit corporate videos, involving both advertising and information-style videos for YouTube and website. I also make motion graphics and moving logos for video intros with Orchid Systems. I am currently working with a small team to create high quality live streaming templates and mock ups.

Start Up Founder
P
Part of UTS Start Ups - PowerPoint Party aims to increase confidence of those presenting and sharing ideas in a fun and low risk fashion. Watch this space for the development of PowerPoint Party as a social, technical and friendly production.

Responsibilities include:
• Grouped feedback on slides, presentation and pitches
• testing of presentations with users
• Recommending and providing project quotes

Editorial Intern
We Are Social 2018 - 4 months
Interning for the editorial team at We Are Social where I wrote post copy and created some visual assets for the social media pages of companies. These companies included Netflix, the BBC, Samsung, Audible, Connect Hearing, PwC and Amazon.

Private Tutor
Privately Jan' 2016 - Present
Tutor Doctor July 2016 - May 2018
Tutoring kids in a range of subjects from ages 10 to 18, specialising in Maths and French.

Bar Supervisor and Functions Coordinator
Holey Moley Newtown Nov' 2018 - Nov' 2019
Strike Bowling Bar Aug' 2017 - Nov' 2018
Bartending and function hosting at Holey Moley, where there is a high customer service expectation and a unique and high-energy atmosphere. At Strike, I provided high quality customer service, bar tending, mending broken mechanics, managing functions and kids parties.
I have been lucky enough to participate in some really interesting projects over my past 5 years, have a read below to check some out!
HE

Healthy Eats Passport competition
For Life Education Queensland, 2021
The aim of this project was to digitise and streamline a primary school nutrition competition, the problem was that teachers weren't able to easily collect the data (fruit and vegetable consumption of primary aged students) to send it to Life Education.

I was part of a team where I predominantly created prototypes, created surveys, conducted interviews and collated key insights from our range of research methods.

We were trusted by Life Education to add Gamificiation features to the pitched final product, which was received really well by the CEO of Life Ed QLD!
OS

Website Rebrand
For Orchid Business Systems, 2020
Orchid Business Systems is a business intelligence software developing company. I was responsible for creating the drawings for the updated website. I hadn't done drawings specifically for web, so learning about exporting in specific formats and sizes was interesting. I also learnt to work with a team in another country which was a terrific learning experience.

I worked closely with the web development team at Communica NZ, where time differences and an ocean didn't stop us from making a modern, and sleek looking site.

FL

For Fun's Sake: Company Ideation Competition
For Fun-Lab, 2019
FL

For Fun's Sake: Company-Wide Ideas Competition
For Fun-Lab, 2019
I worked at a a mini golf and drinking venue in Sydney's Inner West. I saw a poster saying there were hosting an 'ideas competition' where the top participants/presenters would pitch in Melbourne to the CEO of the company, and then the winning ideas from there would be implemented!


Being selected for the trip to Melbourne as a finalist for my maze themed bar, 'Maisie's' sort of cemented my feeling that I really loved being involved with whatever was at the forefront of whichever industry I worked in, whether it be retail, hospo or other. I was never very confident presenting, I still get super nervous and visciously drink water, but being chosen for something as competitive as this proved to me that I did have the temperament to pitch ideas confidently.
YL

Product Valuing and User Research
For Your 100 Year-Life, 2019
Coming soon...

User Experience Design Immersive
General Assembly grad' 2021

A three month intensive course learning the basics of UX. With six projects to complete, each with different goals, this course has been the starting point of my journey into the world of User Experience. Working in teams, with clients and sometimes alone, the course covers design, theory and real-life problem solving through UX methods and processes.

Bachelor of Creative Intelligence and Innovation: Honours
University of Technology Sydney grad' 2019

A transdisciplinary degree focused on problem solving in teams. From the UTS site, "is a unique combined degree that encompasses high-level critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship; leading-edge capabilities that are highly valued in the globalised worldpleted an honours thesis focusing on design tools used within cloud collaboration and emerging technologies within information sharing.

Bachelor of Design in Animation
University of Technology Sydney grad' 2018

The animation degree at UTS covers both 2D and 3D animation, where we work either on solo projects or in groups. I majored in 2D-hybrid animation, which is a combination of digital and live action animation. Rooted in visual arts, and software use, I learnt to work in intimate and also large teams reporting to one or two design leads on projects which would last up to 6 months.

Diploma of Languages: Spanish
University of Technology Sydney grad' 2018

A two year diploma, which I completed alongside my other degrees at UTS. I had the opportunity to spend a month on exchange in Madrid to progress my Spanish language skills.

How do I go about my UX Design Process?

What I find really interesting about any design process is that they can be changed at any given second based on the client, project and team needs. So take these next points as a 'rough process' which I follow, however can easily change at any time.

This is just my thought process that makes it easier for me to digest a complex problem!
1.

To recognise users
2.

Find out their goals and difficulties
3.

What are the steps the users currently take to move towards their goals?
4.

Identifying the problem(s)
5.

Creating/ideating on priority features to create a Minimal Viable Product to solve the users problem
6.

Create prototypes and start testing with real users
7.

Define the value proposition - What am I bringing with this product or service?
8.

Take of Users feedback on MVP
9.

Iterate on prototypes
10.

Back to step 6... repeat!